June
14
The 8 most important things in music, television, film and consumer electronics should
The music, TV, film and consumer electronics (hereinafter referred to collectively as the industry) with the rapid advancement of technology and virtuality of content has taken over. Here are the best in the industry have to do eight things to master the technology and recapture the simple principle of giving the customer what he wants.
1st Consumption models offer three.
a. Provide free content of all ads.
All content should be desired at any time for free of ads available. The best examples of this measure are the music videos on MTV. com and music. Yahoo. com and television In2TV. AOL. com. The worst examples of this are the TV networks that exist still waiting for their time contents after a brief period of availability. The networks should use the model to ad their entire catalog of shows, past and present, free of charge all the time. All media stores like iTunes, it should be possible to hear, or see a little too short for 10 minutes or so to enjoy content on all the content, rather than short clips.
b. Rent the entire site without ads for a fee.
It is the same as that of 1a without advertising for a fee. The best examples of this measure are Netflix and Yahoo Music Unlimited. In the first case, for as little as $ 8 99 per month, you may rent a movie in the store, which now also some which can be viewed online. In the latter, for as little as $ 5. 99 per month you can hear all the songs in the store as often as you want, without advertising. All business and media sites should offer this option.
C. Do you sell the entire contents of Digital Rights Management (DRM or copy protection) free.
There is still a market for content owners easily as if you lack an Internet connection or would not be bound to a server. In these cases, for both formats virtual online and offline formats DRM should just go. It has sales significantly by daily customers pay hinder the process if they are pirates, they are limited to the content on devices too little read to them to violate the chore of saving and licensing on their computer and their rights, fair use. DRM will always be turned off and the industry should simply stop investing time and money into something that has a negative influence on their results. The industry, they should leave and return to the fundamental premise that allows the customer to enjoy the content for which they paid without conditions. The best example of this is that IMS now allows media sellers to sell songs without DRM.
2nd Wireless Internet-enable all devices.
The computer can not be the only access point. TVs, cable boxes, game disc players, DVRs, consoles and portable boom boxes, phones, units of car – in short, should all the players – with integrated wireless Internet access are content servers. The best examples of this measure are the Playstation 3 and the iPhone / iPod touch Wi-Fi Music Store.
3rd Format war to end.
If a new format is required to move the industry to the next level, it should be one and only format that market and is the norm. As 1c, this applies to both online and offline virtual formats formats.
The current example is in physical formats Blu-ray vs. HD DVD. Two formats are initially needed to stimulate competition, but the differences between them at this point are so small that it is finally to win or succeed. A standards body should exist to allow for competition at the start and a limited beta period, to ensure customer views are considered, but ultimately choose the winner before the start of large-scale market. Companies should be required to register candidates formats in the early stages. The standards organization, the investment and the amount of the invention, each candidate route. Then, a winner must be chosen with a share of license revenue goes to all candidates that match their investment and the level of invention. The candidates will get with these words from the-go or not to participate in setting and enjoy the format of the next generation to be agreed.
The current example in the formats MP3 AAC vs. vs. vs. WMA Virtual other audio and MPEG-4 (H. 264) vs WMV (other VC-1) vs nor video. Coupled with 1c, should the industry to standardize on MP3 and MPEG-4 from long, to ensure that some content may be universally playable on all devices.
The correction of this is immediately necessary. The industry should get a body of standards in place as quickly as possible and to explain many industry standards in Leiden, such as Blu-ray, MP3 and MPEG-4. The market will be pleased, will explode the sales and the floodgates will open on the embankment of the industry itself is one of the largest contributors to the building has been.
4th Have you defined and playlists stored on servers.
What to do, 1a and 1b is away from the need to store and manage their own copies of the content on our client machines (or on our shelves). Playlists Moving out of the customer is a natural extension of this. If you choose, you can copy the entire contents, including our favorite playlists on demand whenever and wherever we have an Internet connection, not the convenience store with a durable and secure our own copy of the data began to predominate. The best example is Yahoo Music Jukebox.
5th Offer film by chapter, in addition to the area.
As the standard is now able to buy individual songs instead of entire albums should have the same opportunity available to purchase individual chapters of films. This would organize the same benefits as sales of individual songs – the ability of the most popular chapters at lower cost and storage utilization, the ability to directly access the chapter on reading and the ability to collect the most popular films in various chapters playlists. Note that this is the players need to pre-cache the next chapter to chapter to ensure gapless playback to this chapter, but it is certainly feasible.
6th Offer a selection of pubs.
high compression rates were initially good, but there is no doubt that even with today’s bandwidth and disk space (which only grow with time), those who want to enjoy higher prices, should be able to. With 1a and 1b is the bandwidth of the most important factor, and significantly higher speeds are possible, even today. With 1c online formats, the storage is also a factor, but also with a capacity of some of today can choose the quality, not quantity “must-have content.
7th Piggyback on audio-video formats.
The industry is a new physical format is moving is a great company. Assuming a successful new format for HD video and audio should just piggyback on that success. The video format is, of course, have sufficient capacity for audio, and consumers are to buy any additional players. Previous attempts HD-Audio DVD-Audio and Super Audio CD has failed for several reasons – separate audio player only, no HDMI digital connection as the format war, etc. – all can be imported or Blu-ray or HD can be avoided DVD is the standard reports. Albums PCM uncompressed two-channel stereo two-channel and multichannel surround sound with HD extras like music videos sound, live concert footage and photos, all would be played by an actor with existing single HDMI connection is very persuasive. With Dolby TrueHD lossless compression like, maybe the whole album could cartons to hold on a disc. These are exciting new possibilities.
8th Leverage viral marketing.
It is an extension of 1a. Give URL to ad-free content addressing site so that all can offer coupled links – it is essentially free marketing for you. It does not matter where the eyeballs the content found, only that they have found. More eyes means more advertising revenue in the pocket and an increased exposure leads to the possible acquisition of content and related products such as concert tickets, T-shirts, posters, figurines, toys, etc. supported a decoy through free advertising has always been required (radio and television) for a broad exposure. The best examples of this measure are the music videos on MTV. com and music. Yahoo. com and television In2TV. AOL. com. Music, films and TV programs, all to get on board and realize the massive source of new advertising revenue constant never possible without the new technology.
These eight things are the industry’s current crisis, and transport in the territory of unprecedented growth.
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